Our very own ‘Get the look’ contributors at TV Soap, Wayne Lewis and Alan Buki from Original and Mineral, invited us to help celebrate the launch of ‘Mineral CCT Permanent Hair Colour,’ a culmination of ongoing research and dedication to product improvement.
Early this week, Original Mineral (O&M) invited beauty editors to a healthy Australian breakfast at Sydney’s high-rise restaurant, The Summit, to launch their new hair colour line.
The morning commenced with Co-Founder, Jose Bryce Smith and Technical Director, Wayne Lewis discussing the journey of the brand and outlining Mineral CCT’s promise for a safe, chemical-free future that wont compromise colour results.
By channelling the cutting-edge colour technology from an American research laboratory, O&M’s launch of Mineral CCT’s latest generation of permanent colours answers a demand from clients who are looking for a more natural solution with a professional result.
CCT stands for Clean Colour Technology, a new cutting-edge colour line that features 99 permanent shades, and 28 demi-permanent high-gloss shades, formulated without harsh chemicals – ammonia, resorcinol, and PPD.
The removal of these chemicals opens the colour service up to a wider scope of clients – not only the many allergic to PPD, but to those who push the parameters of ‘personalised colour’ one step further. The micro-colour pigment molecules and specialised minerals in the formula allow for the brightest fashion colours and healthiest results.
Appealing to all clientele is an active mineral complex including Illite, Kaolin and Montorillonite that work respectively to deeply penetrate for rich saturation, guard against colour fade and deliver a boost in hair and scalp health.
O&M’s new hair colour line not only achieves up to five levels of lightening, with such shads as O&M Pearl and O&M Keratin, but it also offers 100 per cent grey coverage for those who are reluctant to embrace the signs of ageing.
O&M’s Mineral CCT permanent colour range is now available at leading Australian and USA professional hair salons.
Words by JESSICA GRUBB